新闻详细

2017 ASQ - Forbes Insights 《质量日益增强的经济能力》调查 - 顾问小组在线问卷邀请函(倒计时10天)

发布日期:2017-02-20 09:53:33

继2014年的《质量文化调查》后,ASQ将再次携手Forbes Insights在2017年就质量的经济效益和质量如何影响组织的收入和成本进行一次调查。调查报告将为组织提供标杆数据,组织可以利用这些数据衡量其在测量和利用数据支持质量和持续改进项目方面的优势或机会。

 ASQ isagain partnering with Forbes Insights to conduct in-depth research, similar tothe project completed in 2014 on the Culture of Quality. This year, we areexploring the economics of quality and how quality impacts an organizationsrevenues and expenses. The resulting research paper will provide benchmark datathat organizations can use to gauge their strengths or opportunities inmeasuring and using data to support their quality and continuous improvementprograms.


作为调查的一部分,我们将组建一个由8名成员组成的顾问小组。通过获取来自全球各个行业,不同规模组织的专家们的深度见解,我们希望得到一份真实的能代表全球质量的调查报告。

As part of the research, we assembled anadvisory panel of eight people, of which only 2 are from the United States. Bygaining insight and direction from experts around the world, we are hoping toget a true representation of quality worldwide. 


我们现在邀请企业的高层管理人员,包括C-Level,总监,高级经理人等参与我们的顾问小组在线调查。请点击https://www.forbesadvisorypanel.com/R.aspx?a=1300&as=h10yW9xt1H,或分享给您公司的高级管理人员参与调查。顾问小组对我们后续调查问卷的开发十分重要,我们诚挚希望得到您的参与和反馈!

But in order to truly get globalrepresentation, we need business professionals from all industries, sizes andlocations to take the survey, which is now live. It can be found here:https://www.forbesadvisorypanel.com/R.aspx?a=1300&as=h10yW9xt1H.The advisory panel played a key role in the development of the survey and weincorporated their feedback throughout the process.


调查截止日期:2017年3月1日(周三)

Deadline: March 1st, 2017


关于本次调查 

About the project


Objective 调查目的:


通过本次调查(数据,访问,微型案例分析)来论证21世纪质量的经济效益,同时捕捉21世纪质量的商业影响这一进步性质。调查结果将以一个成熟模型/路线图(评估工具)展示,以帮助企业更成熟的利用质量的经济价值。

Demonstrate through thisresearch (data, interviews, mini-case studies) that quality pays in the 21stcentury while capturing the progressive nature of quality’s businessimpact in the 21st century. Present it as a maturity model/roadmap(assessment tool) so that the actionable research can help companies becomemore maturity in how they leverage the economic value of quality. 


同时,可以将本调查作为另一个契机去认识质量如何从单单制造业的一项合规活动演变成几乎是所有行业,包括服务业中的一项战略资产和竞争优势。

Also, use this research asanother opportunity to educate how quality has evolved from merely a complianceactivity in manufacturing to a strategic asset and competitive differentiatorin virtually any industry, namely Services. It’s now just as much aboutcustomer experience, risk management, innovation, data, supply chain, etc.




Hypothesis 假设前提:

大部分组织在真正捕捉、汇报和清楚表达质量的经济/商业价值方面并不成熟,而且大部分组织往往将质量的经济价值和更传统的测量,诸如预防、评估、失效等画上等号。

Most organizations are lessmature when it comes to truly capturing, reporting, and articulating theeconomic/business value of quality and that most organizations equate economicvalue of quality with the more traditional measures such prevention, appraisal,failure).




Target Audience目标受众:


首要:组织的高层管理人员(思想领袖 – 要通过教育和说服来不断进化质量沟通)

Primary: Senior leaders in organizations (this is thought leadership—need to evolve the qualityconversation by educating and persuading)


其次:中层管理人员(帮助他们提升对质量的认识;质量的重要性和需要持续投资;为他们提供工具/案例/想法帮助他们更好的展示质量的商业价值)

Secondary: Mid-level quality (help them raise the profile of quality; itsimportance and need for continued investment; give them tools/examples/ideas onhow to better demonstrate the business value of quality)


其次:ASQ会员/质量从业人员(提倡他们的工作;为他们提供工具和案例来更好的在组织内部展示质量的商业价值)

Secondary: ASQ members/quality professionals (advocate for the workthey do; give them tools and examples of how to better show the business valueof quality inside their organizations).





Program Overview调查概览:

The Rising Economic Power of Quality

质量日益增强的经济能力

当今的企业都处在一个富有挑战性的时代。整个工业被拥有新业务模式和新技术的创业公司和创新公司所打乱。全球经济困难带来了不确定性。现在的客户随手便可得到大量的信息,而且希望得到更多的选择和更好的响应能力。快速进入市场对获取竞争优势来说至关重要,同时,企业还要承受以超快速度设计,生产和运输产品的巨大压力。

For today’s organizations,these are challenging times. Entire industries are being disrupted by startupsor innovators with new business models and technologies. A difficult globaleconomy creates uncertainty. Today’s customers have a multitude of informationat their fingertips and want greater choice and responsiveness. Rapid time tomarket is critical to competitiveness, and there is enormous pressure to design,build and ship products at blazing speeds. 


成功的企业已经学会通过产品、过程和员工实现世界一流的质量水平 —— 不管经济环境有多不利。他们利用质量管理的巨大经济潜力占据了各自市场的领导地位。

Successful organizations havelearned to deliver world-class quality through products, processes and people –no matter how unforgiving the business environment. They harness the enormouseconomic potential of quality management to attain leadership of their respectivemarkets. 


Forbes Insights将携手ASQ一起探索“质量不断增强的经济能力”,以识别那些通过质量管理占据市场领导地位的企业组织,并调查21世纪的质量对提升企业竞争力的全面影响。本次调查将以全球多个高级管理人员的观察言论为基石,明确质量工作和企业绩效之间的联系。在本次调查中,我们将着眼于质量不断进化的商业价值,扭转乾坤的工具和平台,以及与质量工作携手前进的商业策划。这份实用的调查报告将为企业提供一份路线图,更好的将质量工作和企业绩效相连接,不管企业的质量成熟度现状如何。

Forbes Insights,in association with ASQ, will explore the “Rising Economic Power of Quality” toidentify those organizations that have attained leadership through qualitymanagement, and examine the overall impact of quality on driving competitivenessin the 21st century. The research, which will be based on theobservations of executives from across the globe, will identify the linksbetween quality efforts and corporate performance. This will include looking atthe evolving business value of quality, and the tools and platforms making adifference, as well as plans to move forward with quality efforts. Theactionable research will provide companies with a roadmap toward betterconnecting quality efforts and corporate performance no matter where they arein their state of quality maturity.


本次调查将探索的主题包括:Themes


质量如何提升商业竞争力和业务增长能力。质量远不止是一个为实现生产零缺陷,或减少风险的内部工作。质量是一项战略,需要渗透到企业的方方面面,让企业成为一个充满欢乐,能得到收获的工作和营业场地。达到世界一流的质量水平意味着要用一种高响应并且优雅恰当的方法去满足客户的需求。还意味着组织上下都要充满合作意识。调查将识别那些已经达到了这种最高水平的组织,同时将探索那些为商业利润带来最显著效果的质量参与类型。直接受质量参与影响的商业收益包括:

How quality drives business competitiveness andgrowth. Quality means more than aninternal exercise for attaining zero defects in production, or reducing risk.Quality is a strategy that needs to permeate every aspect of the business, tomake the enterprise a joyful and rewarding place to work and do business.Attaining world-class quality means meeting customer needs in a highly responsiveand elegant way. It means having an organization imbued with a sense ofcollaboration and shared ownership. The research will identify thoseorganizations that have reached this highest level, as well as explore the typesof quality engagements that are delivering the most significant results tobusinesses’ bottom lines. The business benefits directly impacted by qualityengagement include:

  • 利润率和收入增长 

    Profitability and revenuegrowth

  • 节约成本和效率 

    Cost savings and efficiency

  • 生产能力 

    Productivity

  • 客户满意度和客户保留 

    Customer satisfaction andretention

  • 创新和持续改进 

    Innovation and continuousimprovement


组织的质量成熟度。本次调查报告还将调查质量成熟度现状,并调查质量工作的回报 —— 以利润率作为衡量指标。调查将根据企业自述的观察结果和特定标杆两者相结合对成熟度进行评估。调查将探讨的成熟度水平如下:

Organizational quality maturity. The survey and report will also examine the state ofquality maturity, and examine the returns of quality efforts as measuredagainst the bottom line. Maturity will be assessed on a combination ofself-reported observations, as well as specific benchmarks. The maturity stagesto be explored include the following:

  • 世界一流的质量组织:组织将质量视为一项战略资产和竞争优势;拥有合适的强有力的指标对成本和收益进行测量;质量工作直接与客户满意度和商业绩效相关联;培训和教育非常普遍,所有员工,承包商和合作伙伴都可用。

    World-class quality organizations: Organization recognizes quality as a strategic assetand competitive differentiator; has strong metrics in place to measure costsand benefits; quality efforts are directly tied to customer satisfaction andbusiness performance; training and education is widespread, and available toall employees, contractors and partners.

  • 学习型组织:质量工作在个业务单元或部门中发展,但是缺少一项有凝聚力的战略重点;可能有很强的质量培训项目,但不一定所有的员工都可用。

    Learning organizations: Quality efforts are developing within business unitsor departments, but lack a cohesive strategic focus; may have strong qualitytraining programs, but not necessarily available to all employees.

  • 落后的组织:质量工作只局限在组织的特定领域;管理层没有充分理解或交流质量的潜在收益

    Lagging organizations: Quality efforts are siloed within specific areas of the organization;potential benefits are not fully understood or communicated by management. 


技术和大数据的角色。本次调查将涉及测量和改进质量的技术工具和平台。该领域将探索以下几方面:

The role of technology and big data. The research will look at the technology tools andplatforms for measuring and improving quality. Areas to be explored in thisarea include:

  • 企业质量管理软件的采用和相关解决方案 

    Adoption of enterprise quality management softwareand related solutions

  • 质量管理的自动化和系统化

    Automating and systemizingquality management

  • 在质量测量中采用大数据和分析学

    Adoption of big data andanalytics in quality measurement

  • 技术在实现质量目标中的角色

    Role of technology inachieving quality goals

  • 技术在持续改进和业务过程再造中的角色

    Role of technology incontinuous improvement and business process re-engineering

  • 技术的成本/收益是如何决定的

    How cost/benefit oftechnology is determined

  • 在数字企业中实现质量 – 新规则

    Achieving quality withinthe digital enterprise – new rules


质量演变的趋势分析。本次调查将建立在2014年由Forbes Insights和ASQ携手进行的调查《质量文化 - 加快企业成长和改善绩效》之上,这是一份基于对全球2,291名执行层管理人员和经理进行调查的开创性报告,报告还对思想领袖进行了深度访问。继而进行的趋势分析领域包括:

Trend analysis the evolution of quality. The research will build off a 2014 Forbes Insightsstudy, conducted in partnership with ASQ, Cultureof Quality Accelerating Growth and Performance in the Enterprise, agroundbreaking report based on a global survey of 2,291 executives andmanagers, as well as in-depth interviews with thought leaders. Areas to befollowed up for trend analysis include:

  • 组织对全面的团体范围的质量文化的支持

    Organizational support fora comprehensive, group-wide culture of quality

  • 对质量活动的投资计划

    Investment plans in qualityprograms

  • 质量愿景和价值的清晰程度

    Clarity of quality visionand values

  • 管理层对质量愿景和价值的支持

    Management support forquality vision and values

  • 质量工作的关键推动力

    Key drivers of qualityefforts

  • 质量投资的关键推动力

    Key drivers of qualityinvestments

  • 利用大数据和社交媒体测量客户情绪

    Use of big data and socialmedia to gauge customer sentiment

  • 关键绩效指标和商业愿景/价值的直接联系

    Link between keyperformance indicators and business vision/values

  • 客户主动参与正式的质量讨论

    Active involvement ofcustomers in formal quality discussions


质量领袖访谈。调查将对7名高级管理层人员就其关于质量经济学方面的看法和经验进行访谈。

Interviews with quality leaders. The research will include in-depth interviews with seven executivesfor their perspectives and experiences on the economics of quality.